Saudi Cup 2023
Designlab Experience collaborated with the Kingdom's Jockey's Club to continue the enhancement of the venue and delivery of the vision of Saudi Cup as a top-tier international sporting event for the third consecutive year. Together with well-known sponsors such as The Polo Club, The Ministry of Culture, and The Ministry of the Environment, the 2023 edition of the Saudi Cup attracted a crowd of 20,000, providing an exhilarating experience to local and international visitors alike.
In 2023, the Saudi Cup was taken to the next level with semi-permanent structures that provided an elevated experience combining design and function for VIPs, media, and general admission guests.
