Layali Diriyah is a two-month event celebrating the heritage and transformation of the Kingdom of Saudi Arabia's founding place. For its second edition, which kicked off on January 11th, Designlab Experience transformed a 35,000 sq.m palm tree farm into a cultural, culinary, retail, and entertainment hub. A highlight of Diriyah Season, the event drew a crowd of over 110,000 visitors.
The Designlab Experience team designed and produced a curated selection of entertainment options, shisha cafés, a pop-up market housing local artisanal vendors, a luxury shopping village, art installations, an immersive digital exhibit, and a rich entertainment line-up of local talent.
