Masar
Presented during the Future Investment Initiative, a corporate social event centered around the pillars of Masar's brand identity and the experiences of the development.
The DLE team master planned and built various typologies of seating, lounges, and dining spaces under a structure mimicking urban blocks, guiding the layout of the area to encourage guests’ social interactions throughout the space.
A modern dining experience engaged guests in an evening of social interaction. The design was primarily influenced by the urban blocks and Mecca’s identity, reflecting Masar throughout.
Multiple layers were integrated into the experience, including a soundscape inspired by the traditional sounds of the Madinah region, a carefully curated dining experience centered around traditional cuisine, and an overall ambiance fostering business conversations under architectural installations.
