Fast Company Middle East: Designlab Experience

twitter:title

A creative studio based in Dubai, Riyadh and Beirut, Designlab Experience specialises in the creation of transformative experiences through bespoke architectural design and art.

description

twitter:description

https://www.datocms-assets.com/53729/1741859518-minzal-by-designlab-experience-mashab-1.jpg?auto=format&fit=max&w=1200

twitter:image

twitter:card

Fast Company Middle East: This is how nature influences design and the art of cultural tourism in Saudi Arabia

Discover how Hibah Albakree, Managing Partner and Co-Founder of Designlab Experience, shares insights into creating Diriyah Season's two flagship events&mdash;Layali Diriyah 2025 and Minzal.

Fast Company: Layali Diriyah 2025 by Designlab Experience

https://www.datocms-assets.com/53729/1742977476-layali-diriyah-2025-by-designlab-experience2.jpg?auto=format&fit=max&w=1200

Fast Company Middle East: How Designlab Experience brings Saudi culture to life at Layali Diriyah 2025

Read about how Designlab Experience showcases local cuisine, retail, and talent at Layali Diriyah in support of Saudi Arabia&rsquo;s national tourism drive.

https://www.datocms-assets.com/53729/1743139425-layali-diriyah-2025-by-designlab-experience16.jpg?auto=format&fit=max&w=1200

Robb Report: How the Layali Diriyah 2025 Pop-Up Is Redefining Luxury Retail 

Discover how the Designlab Experience team brought to life Layali Diriyah 2025, an immersive and experiential event that celebrates heritage, innovation, and art.

https://www.datocms-assets.com/53729/1741948834-layali-diriyah-2025-by-designlab-experience7.jpg?auto=format&fit=max&w=1200

Pendulum Magazine: Layali Diriyah 2025, a Monumental Celebration of Heritage and Innovation 

Find out more about Layali Diriyah 2025 by Designlab Experience, and how this third edition of the immersive installation celebrates Saudi Arabia&rsquo;s heritage while illuminating the country&rsquo;s rapidly evolving creative identity.

Arab News: Layali Diriyah 2025 and Minzal

https://www.datocms-assets.com/53729/1741856688-minzal-by-designlab-experience-birwaz-4.jpg?auto=format&fit=max&w=1200

Arab News: Layali Diriyah 2025 and Minzal by Designlab Experience 

Learn about how Designlab Experience brought to life Layali Diriyah 2025 and Minzal: a celebration of heritage, innovation, and art.

Elite Luxury News: About Designlab Experience 

https://www.datocms-assets.com/53729/1736751517-10269-for-selection-38.jpg?auto=format&fit=max&w=1200

Elite Luxury News: Designlab Experience Offers a Preview of Future Saudi Developments at Cityscape 2024 

Learn about how Designlab Experience captivated attendees with two groundbreaking exhibits showcased at Cityscape 2024 in Riyadh, celebrating the region&rsquo;s visionary approach to urban development.

HIA magazine: Hibah Al Bakree's entrepreneurial journey

https://www.datocms-assets.com/53729/1736922453-10247_majlis_for-selection-94.jpg?auto=format&fit=max&w=1200

HIA Magazine: An Interview with Hibah Albakree on Her Entrepreneurial Journey

Discover Hibah Albakree's entrepreneurial journey in an interview with HIA magazine.

The Beverly Weekly: DLE's Architectural Showcases

https://www.datocms-assets.com/53729/1736754351-10269-11.jpg?auto=format&fit=max&w=1200

The Beverly Weekly: Innovative Design at Cityscape Global by Designlab Experience

Discover how Designlab Experience&rsquo;s work at Cityscape Global exemplified the fusion of innovative architectural elements and immersive brand storytelling.

Commercial Interior Design: About Designlab Experience 

https://www.datocms-assets.com/53729/1735295496-10277-for-selection-16.jpg?auto=format&fit=max&w=1200

Commercial Interior Design: Exploring Saudi's Urban Design With Designlab Experience At Cityscape Global

Discover how Designlab Experience showcased architectural innovation with cultural integration, and redefined urban living while preserving Saudi heritage at this year&rsquo;s Cityscape Global in Riyadh.

Savoir Flair: About Designlab Experience Weddings

https://www.datocms-assets.com/53729/1731934161-10204_majlis-21.jpg?auto=format&fit=max&w=1200

Savoir Flair: How Hibah Albakree and Designlab Experience Transform Weddings by Blending Innovation and Tradition

In a recent interview with Savoir Flair, our co-founder Hibah Albakree shared insights into Designlab Experience's unique journey, highlighting the deep influence of Arab heritage and the commitment to pushing design boundaries to create unforgettable experiences.

Authority Magazine: Designlab Experience  Leadership

https://www.datocms-assets.com/53729/1731569677-dsc_7257_re-1.jpg?auto=format&fit=max&w=1200

Authority Magazine: Hibah Albakree Of Designlab Experience On How We Can Increase Women’s Engagement in Leadership and Management

<a class="app-aware-link " target="_self" href="https://www.linkedin.com/in/ACoAACaXEAIBMawNyUHkomI6-c_tC4dIX_8gaR4" data-test-app-aware-link=""></a>Hibah Albakree, our cofounder, recently interviewed with Authority Magazine to discuss strategies on how to increase women's participation in leadership and management roles across diverse industry sectors.

The Luxe Insider: About Designlab Experience Weddings

https://www.datocms-assets.com/53729/1710749728-10223-3.jpg?auto=format&fit=max&w=1200

The Luxe Insider: How Designlab Experience Enhances Wedding Venues With Innovative Art Installations

Explore how the Designlab Experience team elevates wedding experiences globally.&nbsp;

World Bride Magazine: Designlab Experience 

https://www.datocms-assets.com/53729/1722324399-10233-8a-1.jpg?auto=format&fit=max&w=1200

World Bride Magazine: Designlab Experience Makes Fantasy Weddings A Reality With Bespoke Transformation Of Spaces. 

Learn about how the Designlab Experience team morph wedding spaces into surrealist wonderland.&nbsp;

Lifestyle Asia: Designlab Experience | Designlab Experience

https://www.datocms-assets.com/53729/1722250080-10232_majlis-1.jpg?auto=format&fit=max&w=1200

Lifestyle Asia: Designlab Experience Refining Venue Styling Through Meticulous Personalization and Bespoke Design.

<div data-slate-fragment="JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMlJlYWQlMjBtb3JlJTIwYWJvdXQlMjBob3clMjB0aGUlMjBEZXNpZ25sYWIlMjBFeHBlcmllbmNlJTIwdGVhbSUyMGV4cGFuZCUyMHRoZWlyJTIwYXJpc3RpYyUyMGJvdW5kcmllcyUyMHRvJTIwY3JlYXRlJTIwaW5kZWxpYmxlJTIwbW9tZW50cyUyMHRocm91Z2glMjBsYXJnZS1zY2FsZSUyMGFydCUyMGluc3RhbGxhdGlvbnMlMjB0aGF0JTIwdGVsbCUyMGhlYXJ0ZmVsdCUyMHN0b3JpZXMuJTIwJTVDbiUyMiU3RCU1RCU3RCU1RA==">
 Learn more about how the Designlab Experience team expand their aristic boundries to create indelible moments through large-scale art installations that tell heartfelt stories.
</div>

Stir World: Layali Diriyah by Designlab Experience

https://www.datocms-assets.com/53729/1706188427-10219-19.jpg?auto=format&fit=max&w=1200

Stir World: Layali Diriyah, a beacon of festivity and transformation in the ‘City of Earth’. 

Learn more about how the historic site of Diriyah was transformed into a vibrant festival space by Designlab Experience, featuring art installations made by designers worldwide.

WWD: Layali Diriyah 2024 by Designlab Experience.

https://www.datocms-assets.com/53729/1706188273-diriyah-nights-by-designlab-experience-photo-roberto-conte.jpg?auto=format&fit=max&w=1200

WWD: Layali Diriyah 2024 by Designlab Experience, a Bold Pop-up That Speaks to Saudi Arabia’s Future.

Read about how Designlab Experience transformed Layali Diriyah 2024.

Arab News: Layali Diriyah 2024 by Designlab Experience

https://www.datocms-assets.com/53729/1706188254-diriyah-nights-by-designlab-experience-photo-roberto-conte.jpg?auto=format&fit=max&w=1200

Arab News: Layali Diriyah 2024 by Designlab Experience.

Learn more about how&nbsp;Designlab Experience&nbsp;brings back the wonders of temporary architecture to the second edition of Layali Diriyah.&nbsp;

Harper's Bazaar on Designlab Experience's Immersive Events. 

https://www.datocms-assets.com/53729/1699360177-dle_team_1.jpg?auto=format&fit=max&w=1200

Harper's Bazaar Magazine: Designlab Experience’s Immersive Events Drive the Cultural Scene in Saudi Arabia.

Learn about how Layali Diriyah, a project by Designlab Experience showcased international art installations, local art and entertainment, and fine dining overlooking the Kingdom&rsquo;s birthplace.

https://www.datocms-assets.com/53729/1654678157-shkmeera_wedd_art-studio_00960.jpeg?auto=format&fit=max&w=1200

Forbes Magazine: Recycle Group Artists ‘Reincarnate’ Love Poem Into Chimeric Fully-Immersive Designlab Experience

Learn about how Designlab Experience, chose Paris-based Recycle Group to collaborate with other renowned artists from all over the world, to create Memoir.

ArchNative interviews with co-founder Hibah Albakree.

https://www.datocms-assets.com/53729/1683531165-10170-7.jpg?auto=format&fit=max&w=1200

ArchNative Magazine: An interview with Designlab Experience co-founder Hibah Albakree 

<div data-slate-fragment="JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMlJlYWQlMjBhYm91dCUyMGhvdyUyMEFyY2hOYXRpdmUlMjBzYXQlMjBkb3duJTIwd2l0aCUyMEhpYmFoJTIwdG8lMjBkaXNjdXNzJTIwd2hhdCUyMGl0JTIwbWVhbnMlMjB0byUyMGhhdmUlMjBhJTIwY2FyZWVyJTIwaW4lMjBpbW1lcnNpdmUlMjBleHBlcmllbmNlcyUyQyUyMiU3RCU1RCU3RCU1RA==">
 <div data-slate-fragment="JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMlJlYWQlMjBhYm91dCUyMGhvdyUyMEFyY2hOYXRpdmUlMjBzYXQlMjBkb3duJTIwd2l0aCUyMEhpYmFoJTIwQWxiYWtyZWUlMjB0byUyMGRpc2N1c3MlMjB3aGF0JTIwaXQlMjBtZWFucyUyMHRvJTIwaGF2ZSUyMGElMjBjYXJlZXIlMjBpbiUyMGltbWVyc2l2ZSUyMGV4cGVyaWVuY2VzJTJDJTIyJTdEJTVEJTdEJTVE">
 Read about how ArchNative sat down with Hibah Albakree to discuss what it means to have a career in immersive experiences, and more.
 </div>
</div>

DLE Designs the Looks of Saudi Arabia’s Sporting Events

https://www.datocms-assets.com/53729/1682946221-10185-55.jpg?auto=format&fit=max&w=1200

Medium Magazine: Designlab Experience Designs the Looks of Saudi Arabia’s Major Sporting Events

Read about how&nbsp;Designlab Experience&nbsp;was involved in many recent major projects such as the Saudi Cup in Al Jenadriyah, on the outskirts of Riyadh, and the Camel Cup in AlUla, in the desert area nearby the go-to travel destination.&nbsp;

Designlab Experience Lights Up The Nights In Diriyah

https://www.datocms-assets.com/53729/1677491201-10194_cafe-2.jpg?auto=format&fit=max&w=1200

Designlab Experience Lights Up The Nights In Diriyah With An Art-Filled Immersive Experience

<div data-slate-fragment="JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMlJlYWQlMjBhYm91dCUyMGhvdyUyMERlc2lnbmxhYiUyMEV4cGVyaWVuY2UlMjBoYXMlMjB3b3JrZWQlMjBleHRlbnNpdmVseSUyMG9uJTIwcHJvamVjdHMlQzIlQTBkZXNpZ25lZCUyMHRvJTIwcmV2aXRhbGl6ZSUyMHN1YnVyYmFuJTIwYXJlYXMlMkMlMjBwYXJ0aWN1bGFybHklMjBpbiUyMFNhdWRpJTIwQXJhYmlhLiVDMiVBMCUyMiU3RCU1RCU3RCU1RA==">
 Read about how Designlab Experience has worked extensively on projects&nbsp;designed to revitalize suburban areas, particularly in Saudi Arabia.&nbsp;
</div>

DLE Unveils Luxurious Semi-Permanent Complex

 Designlab Experience transformed an impressive new architectural complex that captured public attention. 

https://www.datocms-assets.com/53729/1682935609-10193-15.jpg?auto=format&fit=max&w=1200

Designlab Experience Unveils Additional Luxurious Semi-Permanent Complex.

Learn more about the unveiling of an enhanced and new semi-permanent complex by Designlab Experience, and how&nbsp;the team played a crucial role in the 2023 edition of the Saudi Cup.

Galerie Magazine: Saudi Arabia's Founding Day.

Designlab Experience Creates a Stiking Installation.

https://www.datocms-assets.com/53729/1680258623-10183-14.jpg?auto=format&fit=max&w=1200

Galerie Magazine: Designlab Experience Creates a Striking Installation for Saudi Arabia's Founding Day. 

Read about how Designlab Experience created a striking Installation for Saudi Arabia's Founding Day.&nbsp;

Surface Magazine: Diriyah Nights by Designlab Experience

https://www.datocms-assets.com/53729/1675678457-10194_desert-rose-1.jpg?auto=format&fit=max&w=1200

Surface Magazine: Layali Diriyah, a Palm Farm Transformed into a pop-up of Architectural and Social Potential. 

Read about how Designlab Experience has transformed a palm farm into a pop-up of architectural and social potential. &nbsp;

Pendulum Magazine: Diriyah Nights | Designlab Experience

https://www.datocms-assets.com/53729/1674470516-10194_tunnel-6_v2.jpg?auto=format&fit=max&w=1200

Pendulum Magazine: Diriyah Nights, the Architectural Project that Lights Up Saudi Nights.  

<div data-slate-fragment="JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMkJlbmVhdGglMjB0aGUlMjBzdGFycnklMjBuaWdodCUyMHNreSUyMGFuZCUyMHN3YXlpbmclMjBwYWxtcyUyMGp1c3QlMjBvdXRzaWRlJTIwUml5YWRoJTJDJTIwRGVzaWdubGFiJTIwRXhwZXJpZW5jZSUyMHRyYW5zZm9ybWVkJTIwYSUyMHF1YWludCUyMHRyZWUlMjBmYXJtJTIwaW50byUyMExheWFsaSUyMERpcml5YWguJTIyJTdEJTVEJTdEJTVE">
 Read about how Designlab Experience transformed a quaint tree farm into Diriyah Nights.&nbsp;
</div>

Il Venerdì di Repubblica:  A story on Designlab Experience. 

https://www.datocms-assets.com/53729/1672732473-designlab-experience_diriah_oasis-installazione-gharfa-con-edoardo-tresoldi-dettaglio.jpg?auto=format&fit=max&w=1200

Il Venerdì di Repubblica:  The Story Behind Designlab Experience's Transformative Art Installations. 

<div data-slate-fragment="JTVCJTdCJTIyY2hpbGRyZW4lMjIlM0ElNUIlN0IlMjJ0ZXh0JTIyJTNBJTIyUmVhZCUyMGFib3V0JTIwaG93RGVzaWdubGFiJTIwRXhwZXJpZW5jZSUyMGlzJTIwbGVhZGluZyUyMHRoZSUyMG1vdmVtZW50JTIwd2l0aCUyMHRyYW5zZm9ybWF0aXZlJTIwYW5kJTIwZXh0cmFvcmRpbmFyeSUyMGRlc2lnbnMuJUMyJUEwJTIyJTdEJTVEJTJDJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiU3RCU1RA==">
 Read about Designlab Experience's new feature in the Il Venerd&igrave; di Repubblica article.&nbsp;
</div>

Make Your Wedding A Dreamscape with Designlab Experience

https://www.datocms-assets.com/53729/1670936432-designlab-experience-interlaced-4.jpg?auto=format&fit=max&w=1200

World Bride Magazine: Make Your Wedding A Dreamscape with Designlab Experience 

In the article "Make Your Wedding A Dreamscape", Designlab Experience&nbsp;principals, Hibah Albakree, Mootassem El Baba and Marwan Maalouf, state their insights on the process of creating a unique and artful wedding experience.

Featured in Interior Design    | Designlab Experience

https://www.datocms-assets.com/53729/1668594436-designlab-experience_diriah_oasis_08_gharfa-day.jpg?auto=format&fit=max&w=1200

Interior Design: A look at Designlab Experience's Immersive Art Installations.

<div class="css-19g76dd">
 Read about Designlab Experience's new feature with Co-founder Hibah Albakree in Interior Design article.
 <a href="https://dle-web.netlify.app/news-and-pr/designlab-experience-featured-in-the-new-york-times-online-edition" class="css-q12pr7"></a>
</div>

An Elle Italy feature | Designlab Experience

The Story behind Designlab Experience founders Hibah Albakree, Mootassem El Baba and Marwan Maalouf.

https://www.datocms-assets.com/53729/1667203117-designlab-experience-assemblage-9.jpg?auto=format&fit=max&w=1200

An Elle Italy feature: The story behind Designlab Experience founders

<div data-slate-fragment="JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMlJlYWQlMjBhYm91dCUyMGhvdyUyMERlc2lnbmxhYiUyMEV4cGVyaWVuY2UlMjBmb3VuZGVycyUyMEhpYmFoJTIwQWxiYWtyZWUlMkMlMjBNb290YXNzZW0lMjBFbCUyMEJhYmElMkMlMjBhbmQlMjBNYXJ3YW4lMjBNYWFsb3VmJTIwYmVnYW4lMjB0aGUlMjBqb3VybmV5JTIwb2YlMjB0cmFuc2Zvcm1pbmclMjBzcGFjZXMlMjIlN0QlNUQlN0QlNUQ=">
 Read about how Designlab Experience founders Hibah Albakree, Mootassem El Baba, and Marwan Maalouf began the journey of transforming spaces.
</div>

Designlab Experience Memoir event featured in Vogue Arabia

Vogue Arabia covered Designlab Experience Memoir  wedding - “A Private Tour Inside the Emirati Royal Wedding of HH Sheikha Meera bint Hazza bin Zayed Al Nahyan”

https://www.datocms-assets.com/53729/1655200603-vogue_cover_img-edited.png?auto=format&fit=max&w=1200

Through the Vogue lens: An exclusive insight into Designlab Experience wedding

<div data-slate-fragment="JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMkluJTIwdGhlJTIwYXJ0aWNsZSUyMCU1QyUyMkElMjBQcml2YXRlJTIwVG91ciUyMEluc2lkZSUyMHRoZSUyMEVtaXJhdGklMjBSb3lhbCUyMFdlZGRpbmclMjBvZiUyMEhIJTIwU2hlaWtoYSUyME1lZXJhJTIwYmludCUyMEhhenphJTIwYmluJTIwWmF5ZWQlMjBBbCUyME5haHlhbiU1QyUyMiUyMCUyQyUyMFZvZ3VlJTIwQXJhYmlhJTIwZmVhdHVyZWQlMjB0aGlzJTIwaGlnaGx5JTIwYW50aWNpcGF0ZWQlMjBldmVudCUyMG9mJTIwdGhlJTIwMjAyMiUyMHdlZGRpbmclMjBzZWFzb24uJTIyJTdEJTVEJTdEJTVE">
 In the article "A Private Tour Inside the Emirati Royal Wedding of HH Sheikha Meera bint Hazza bin Zayed Al Nahyan" , Vogue Arabia featured this highly anticipated event of the 2022 wedding season.
</div>

An immersive theatrical experience taking guests on a journey through the heritage, evocative memories and dreams of the bride.

Designlab Experience featured in The New York Times

 DLE featured in The New York Times online edition

https://www.datocms-assets.com/53729/1633088707-screen-shot-2021-10-01-at-1-44-50-pm.png?auto=format&fit=max&w=1200

Designlab Experience featured in The New York Times 

A Wedding or an Art Installation? A Little of Both.&nbsp;
Read about Designlab Experience's new feature in The New York Times article

Designing the Future - Designlab Experience 

https://www.datocms-assets.com/53729/1643286840-designin-the-future.jpg?auto=format&fit=max&w=1200

Designing The Future - Milestone Magazine 

Read how DLE creates events designed to impress, about finding their niche and how the design and events industry is changing.

Designlab Experience in Elle Decor Italia 

https://www.datocms-assets.com/53729/1633094045-uponwingsgallery1-1600x1067.jpeg?auto=format&fit=max&w=1200

Upon Wings showcased the collaboration of DLE and Italian sculptor Edoardo Tresoldi.

Designlab Experience -  Unbelievable Wedding Sky 

https://www.datocms-assets.com/53729/1639831171-luciddreamperformance6.jpg?auto=format&fit=max&w=1200

Designlab Experience - Unbelievable Wedding Sky 

Read about Lucid Dream on My Modern Met blog article, featuring DLE's collaboration with installation artists Andy Cao and Xavier Perrot who created the magnificent Swarovski Crystals clouds.&nbsp;

How We Work

Our design journey involves collaborative dialogue and meticulous research.

About

We specialise in the creation of transformative experiences through bespoke architectural design and art

Projects

Our diverse range of projects span the fields of architecture, installation art, performance and multi-media integration.

Team

We are a global team of architects, designers, strategists, engineers and artists who believe that true inspiration comes from the bravery to challenge and transform the familiar

Contact

Get in touch with our team, we’d love to hear from you

Fast Company Middle East: How Designlab Experience brings Saudi culture to life at Layali Diriyah 2025

Share the News with the World

Related stories:

Layali Diriyah 2025

More news

Fast Company Middle East: This is how nature influences design and the art of cultural tourism in Saudi Arabia

Robb Report: How the Layali Diriyah 2025 Pop-Up Is Redefining Luxury Retail

Pendulum Magazine: Layali Diriyah 2025, a Monumental Celebration of Heritage and Innovation

Dubai, United Arab Emirates

Riyadh, Kingdom of Saudi Arabia

Beirut, Lebanon