THE EDGE OF GOVERNMENT

THE EDGE OF GOVERNMENT

2019 EVENT SIZE: 4000 LOCATION: Dubai, United Arab Emirates

The Edge of Government experience (Powered by YOU) designed and executed by Designlab Experience, in corporation with Nohlab, CS, Neuman Miller & three monkeys at the World Government Summit for MBR Innovation.

Upon entering the temporary exhibition – attended by about 4,000 participants – visitors were challenged to think in new ways about how the most pressing global challenges of our time can be solved. The setting incorporated creative sound and lighting elements helping to create a special atmosphere. 

The visitor journey was divided into three sections:

– Introduction (messaging)

– Journey (experience)

– Ending (messaging)

At the entrance, the visitor is acquainted for the first time with the message of ‘Powered by you’. As they enter, they were inspired to call-to-action, on our visitor’s perception, and letting them become part of change to build the future. This part of the journey lets the visitor power the case experiences. The relation to the ‘powered by you’ narrative lies in the fact that the visitors, by their action and presence, activate and direct these experiences. They are powering these cases, as a metaphor for the potential they form.

THE EDGE OF GOVERNMENT
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