BISAT AL REEH
This exhibition space was designed to be reminiscent of a souk in the old town of Jeddah with the Rawashin architectural style characterizing the venue. Booth facades of retail outlets were emboldened with distinctive shapes drawn from local heritage. Illustrations by London-based designer Charlotte Taylor adorned the upper facades giving an added dimension to the overall style.
Three courtyards welcomed visitors into cafes and seating areas, which were accented with carts of local produce typical of a traditional market space. The functionality of lamp posts was fused with the natural form of trees to create structures of hanging lights, adding to the festive atmosphere. Bold paper installations designed and handcrafted by Shanghai artists of Nan PaperArt floated above the entrance, incorporating Arabic calligraphy and evoking the notion of the flying carpet.